Rupa is the Founder and CEO of Inclusivetrade.com, a revolutionary new online retail B2C platform, that provides consumers with the ability to ‘#ShopByImpact’. While empowering small businesses, artists and female entrepreneurs, inclusivetrade.com connects tradition with technology to curate an offering of unique and beautifully developed products from around the world. With a career in international trade and development that started at the WTO, Rupa is a passionate entrepreneur who founded the award winning non-profit, SPINNA Circle, recognised for its successful and tangible projects in empowering women globally. Through several international trade and sector development projects in the textiles and clothing industry, she has analysed value chains, facilitated public-private interaction and helped position hundreds of SMEs and their products globally. Rupa was recently shortlisted and recognised as one of the 6 nominees in the UK for the honourable ‘Asian Women of Achievement’ Award 2017 in Science and Technology.