Lisa McAuley is Executive Director of the Global Trade Professionals Alliance (GTPA)Lisa has worked in international trade for over ten years, most recently as CEO of the ECA has seen the organisation focus on ground-breaking research and advocacy projects that promote and enhance the global competitiveness of SMEs. Lisa lends her passion for international trade and her respected voice in the industry to various initiatives.Over the years Lisa has driven major a restructuring and significant growth, including several new product and service offerings to help build the capability and capacity of companies to grow internationally. This encompasses new education offerings assisting both new-to-export companies and seasoned traders alike, as well as several major research projects exploring international opportunities and challenges facing companies, and intensive advocacy initiatives on behalf of exporters. She has extensive experience across Asia, Europe, and North America, and in several multilateral forums. A champion of international trade, Lisa travels around the world to both promote and consult on issues affecting the international competitiveness of SMEs.